SERVICES

Go-to-Market & Activation

I help teams connect product, market, and message — turning complex ideas into clear, commercial strategies that build traction, credibility, and growth.

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• GTM Audit
  Review your market readiness, channels, and messaging to find what’s working and what’s missing.
   

• ICP Definition & Pressure Testing
  Identify and validate your most valuable customer segments through market signals and real-world feedback.
   

• Value Proposition
  Define what makes you different and why your audience should care.
   

• Market Wedge
  Pinpoint where you can win first and build credibility before expanding outward.
   

• Verbal Identity
  Define your tone of voice and key messaging lines.
   

• Launch & Rollout
  Plan and execute your go-to-market with aligned timing, content, and channels.

Brand Strategy Foundations

Every strong brand starts with internal clarity. I help define the fundamentals that guide everything else — mission, vision, purpose, promise, and ethos — creating a framework your brand, product, and team can grow from.

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• Brand Identity: Ethos, Mission & Vision
  Clarify why your brand exists, where it’s going, and the impact you aim to create beyond your product.
   

• Positioning Strategy
  Define your place in the market, what makes you distinct, and why it matters to the people who matter most
   

• Naming 
  Create names for your company and products that capture meaning and reinforce your position.
   

• Core Story & Messaging Framework
  Craft the narrative and simple, scalable language your whole team can use.

Brand Architecture 

When new products or business lines pile up, architecture breaks. I audit the brand portfolio and design a system that’s clear for audiences and workable for teams.

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• Portfolio Audit
  Map your existing brands and products to see where misalignment or overlap exists.
   

• Brand Architecture Model
  Define how each brand or product relates to the next.
   

• Naming System
  Create a clear and consistent naming approach for products, tokens, or initiatives.
   

• Migration & Rollout – Create narrative updates and announcement plans for minimal disruption.
   

• Governance Guide
  Set up simple rules for how naming and branding decisions are made.

Fractional Leadership & Advisory Support

Get senior marketing and brand leadership, only when you need it. I provide experienced support during critical phases, guiding execution, shaping hires, and keeping momentum, without the long-term commitment and overhead of a senior hire.
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• Fractional Marketing Lead
  Plug-in quickly to direct GTM, marketing, brand, and/or PR efforts at pace.
   

• Advisory Support
  Strategic guidance for leadership teams and feedback sessions to keep direction clear.

Leadership & Stakeholder Alignment

I help leadership teams align around the same business goals, pressure-test assumptions, and make sure product, marketing, and BD all pull in the same direction.

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• Leadership Alignment
  Unify teams around one strategic vision.
   

• Market Position Review
  Validate whether your brand and offer reflect your true strengths.
   

• Strategic Roadmap
  Define priorities and milestones that translate directly to action.