I’m a Go-to-Market Consultant and Marketing Director with over 13 years of experience helping companies define who they are and how they win. I’ve driven the GTM strategies for global names like Binance, Trust Wallet, and Bybit, as well as high-growth Web3, fintech, and SaaS startups and scale-ups.
 

HOW I WORK
I uncover the gaps between product vision, market positioning, and user understanding and the internal misalignment they create across leadership and teams. Then I build the systems and strategic assets that connect what companies build with what the market actually values, turning clarity into alignment and alignment into execution.
 

WHY IT MATTERS
Because clarity drives results. When teams are aligned on what they’re building, who it’s for, and have the systems and assets to scale it, they move, build, and win faster.